Press Release
  7/1/2004

Morse Industries, Inc. Introduces New Protective Bumper System BumpIT Features an Easy-to-Install Interlocking Design Eliminating Shrinkage and Providing Superior Strength

BumpIT is a new, state-of-the-art impact deflection system for protection of walls and store fixtures. Unlike other bumpers on the market, BumpIT eliminates the problems of shrinkage and sliding, while providing superior strength for high-impact hits.

BumpIT installs straight with no tools or pre-drilling required. In addition to time savings, an active locking design utilizes a ball and socket that engages maximum surface area, ensuring the most secure fit possible. To ensure stability, the rigid base is coated with a special polymer coating that resists shrinkage and slippage. All corners and end caps are made from a pliable plastic-rubber compound and are interchangeable between the flexible and rigid systems.

The product was developed after years of complaints about the limited choices available of bumper systems in the market. Many systems have a tendency to slide or pop off when struck by carts or other objects. Other complaints concern the frequency of broken corners and end caps. Replacing failing bumper systems can be costly in time and materials.

"This is an exciting product because it solves many of the problems inherent with other bumpers. The interlocking design holds the bumper in place so customers spend less time and money having to replace broken components. Also, BumpIT snaps easily into place so it installs in a fraction of the time as other systems," said Andrew Johnson, Marketing Director for Morse Industries.

With locations in Charlotte, Los Angeles, San Francisco and Seattle, Morse Industries supplies the fixture and display industry with products including protective bumper systems, price tag molding, edge trim, slide track, partition systems, mirror columns and custom extrusions. For more information or to request a catalog, visit www.morseindustries.com, call 1-800-325-7513 or email info@morseindustries.com.

About Morse Industries
Morse Industries is a nation-wide supplier of fixture and display trims, moldings and custom extrusions in vinyl, aluminum and stainless steel. Morse is a full-service company that values its customers. They strive to help customers improve their business by shipping on time, as promised. With a wide variety of high quality products and skilled expertise in their products and applications, customers receive their orders as expected and gain efficiencies without spending time following up due to service issues. Visit Morse Industries at www.morseindustries.com.